Using Online Branding to Secure Your Dream Executive Position - Executive Career Brandâ„¢

Using Online Branding to Secure Your Dream Executive Position Using Online Branding to Secure Your Dream Executive Position Imagine getting a call for that senior-level executive position you’ve been longing for. It all goes well until the interviewers look at your social media profiles. There are some photos and posts you’d rather your prospective employer didn’t see, which reflect badly on your professional image. It needn’t be that way. It’s time to smarten up your online presence to make the best impression and help you land that dream job. Using Online Branding to Secure Your Dream Executive Position The interview is crucial, but it is only one part of the hiring process. Some studies have shown that 9 out of 10 companies check and evaluate the online presence of their potential executive candidates. Some executive candidates put their social media accounts on private and delete their personal information from the internet. The idea is to avoid any chance of recruiters getting hold of any potential information that may jeopardise their executive application. However, studies have shown that half of the recruiters used the internet to find out more about candidates. Also, some companies are reluctant to even offer an interview to candidates who don’t have an online presence and online branding. It’s not that they’re looking for something negative about you. Most are looking for information that: Supports your qualifications for the executive positionShows if your personality will be the right fit for their organisation’s cultureConveys a professional image Highlights your communication skillsDisplays your creativity in finding solutions You could also use online social networks to your advantage. Social media is an excellent tool for reaching out and engaging with potential executive recruiters. Make sure your online branding matches your resume branding Once recruiters get hold of your resume/CV, they may go online for social proof, to check its accuracy. So before submitting a resume/CV, check your online profiles and make sure the details match. By doing so, you can present a consistent professional image. Check the accuracy of the facts and dates. Make sure that your online information confirms what you wrote on your resume/CV. For example, if you present yourself as an experienced executive, you should show a professional network that contains relevant endorsements and recommendations of your abilities. One such site is . Regularly check your posting history and use specific privacy settings Consider your online presence as an asset in your executive job search. Keep in mind that any content you post should accurately reflect your: Personal brandInvolvement with the industry Consider deleting any posts that will damage the online professional image you’re building. Don’t hide the posts since someone can take a screenshot and repost it with your name tag. Instead: Permanently remove such postsDouble check your content before posting it onlineRemember, if you set your profile to private, other users can still quote you You don’t have to set your entire social media on private mode. However, you can select who can see your posts and how various users can see your profile. Consider keeping up with your social network’s latest privacy policy. Create or optimise your social media profiles to improve online branding profile If you’re hunting for an executive position, you should have a profile because: It’s the most extensive online professional communityIt’s an excellent place to promote your brandingIt makes you a more attractive candidate Consider optimising your profile by: Making your profile URL user-friendly display your name rather than some random characters.Expressing your professional aspirations in the headline (located directly under your name). It will grab any recruiter’s attention and make you stand out from the rest.Getting endorsements and recommendations. These will help boost your credentials and act as social proof of your skills. Make sure to mention any relevant projects you have taken part in and any outstanding achievements. Consider asking colleagues and bosses for such endorsements and do the same for them in return. If you’re writing recommendations for others make sure that they’re detailed, on-point, and short, so that it encourages others to do the same for you in return.